BA in Communication Arts
CORPORATE COMMUNICATION, MEDIA COMMUNICATION
Programme Description (What is communication Arts?)
Interpersonal, intercultural and international *communication skills* are
some of the most essential skills necessary for personal and professional
success in any work environment. In the last fifty years, the increase of
vast amount of information on the Internet and cable television, along with
the restructuring of businesses into work groups, and the growth of service
industries have forever changed the way we think, work and interact with the
world.
*COMMUNICATION ARTS* is the convergence of a broad range of creative and
technical disciplines – the combination of written text, spoken language,
still image, moving images, video and interactivity to produce an enormous
range of new media forms, both verbal and visual.
The Bachelor of Arts in Communication Arts at Asian University is designed
to produce graduates who have theoretical knowledge and practical ability in
many types of communication as well as design and technical skills to make
valuable contributions to many fields of business, government agencies,
civil organizations, and entertainment.
Students achieve this through a variety of experiences ranging from
classroom discussions to workshops, small group projects, and independent
projects so that all aspects of verbal and visual communication are
mastered.
For students who enjoy working with verbal media (written and spoken words),
the *Corporate Communication Focus* provides analytical skills and creative
opportunities focusing on oral and written communications within a business
setting. This Focus also encourages students to take additional courses
which deal with visual elements.
For students who enjoy working with visual media (imagery), the *Media
Communication Focus* provides analytical skills and creative opportunities
focusing on print and digital communication within a business setting. This
Focus also encourages students to take additional courses which deal with
verbal elements.
The programme encourages students to become critical thinkers as well as
effective and creative communicators in a business environment whether it is
on a local, national and international level.
The curriculum can be customized to the individual strengths and interests
of students with courses such as Intercultural Communication, Negotiating
Skills, Writing for the Internet, Business Presentation Skills, Typography,
Business Report Writing, Photography, Animation, Making Documentaries,
Communication Law, and Contemporary Journalistic Writing.
PROGRAMME DESIGN
The programme is designed so that all Communication Arts students take many
of the same Core subjects throughout their four years. *All students take
exactly* *the same subjects during the first year.* This design provides
students with a thorough grounding of essential communication skills and
theory. It also gives them time to decide whether they wish to follow the
Corporate Communication Focus (an emphasis on verbal communication) or the
Media Communication Focus (an emphasis on visual communication) or a
combination of the two.
During the second, third and fourth years students take more specialized
courses in their Focus Subjects but still have the opportunity to take other
courses which interest them in their Elective Subjects.
* Total Number of Credits: 144***
A. GENERAL EDUCATION 36
B. CORE SUBJECTS 60
C. FOCUS SUBJECTS 24
D. ELECTIVES 24
[>top]
COURSE LISTINGS
Courses are listed by categories. General Education Subjects (30 credits) and Core Subjects (60 credits) are taken by all Communication Arts students. Focus Subjects (24 credits) are either Corporate Communication Focus or Media Communication Focus. Elective Subjects (24 credits) are open to all Communication Arts students.
A. GENERAL EDUCATION SUBJECTS [30 credits]
A1 Social Sciences Select 3 Introduction to Psychology
Sociology for Business
People, Organization and Society
Culture and Society
South East Asian Studies
Total (A1) 9 credits
A2 Humanities Select 3
Philosophy, Logic and Scientific Methods
Economic Geography and International Relations
History of Science and Technology
Ideas and Appreciation of Music
Western Civilization
Total (A2) 9 credits
A3 Language and Communication Skills Select 2
Communication Skills 1
Communication Skills 2
Professional Development
Japanese
German
Chinese
French
Total (A3) 6 credits
A4 Mathematics / Sciences Select 2
Introduction to Computing
Introduction to Information Technology
Business Mathematics 1
Business Mathematics 2
Environmental Studies
Total (A4) 6 credits
A5 Free Electives Select 2
Subjects from any Asian U Faculty 6 credits
Total (A1-5) 36 credits
B. CORE SUBJECTS [60 credits]
B1 Business Subjects All 4
Principles of Business
Principles of Management
Principles of Marketing
Business Communication
Total (B1) 12 credits
B2 Communication Subjects All 14
Critical Reading
Principles of Communication
Composition Writing
Advertising
Marketing Communication
Business Services Communication
Report Writing
Intercultural Communication
Public Relations
Writing for the Internet
Business Presentation Skills
Negotiation Techniques
Thesis
Independent Project
Total (B2) 42 credits
B3 Multimedia Subjects All 2
Principles of Communication Design
Time Based Media
Total (B3) 6 credits
Total (B1-3) 60 credits
Practicum in Communication Arts 0 credits
C. FOCUS SUBJECTS [24 credits]
Select either Corporate Communication or Media Communication
C Corporate Communication Subjects
Summarizing Skills
Business Writing
Oral Comprehension and Expression*
Research Methods for Business
Public Speaking Skills
Human Resource Management
Business Report Writing
Organizational Communication
C Media Communication Subjects
Media and Popular Culture
History of Visual communication
Typography
Photography
Game Theory and Design
Contemporary Art
Narrative and Storyboarding
Making Documentaries
Total (C) 24 credits
D. ELECTIVES [24 credits]
Select 8
D1 Corporate Communication Electives
Media and Popular Culture
History of Visual communication
Typography
Photography
Game Theory and Design
Contemporary Art
Narrative and Storyboarding
Making Documentaries
D1 Media Communication Electives
Summarizing Skills
Business Writing
Oral Comprehension and Expression*
Research Methods for Business
Public Speaking Skills
Human Resource Management
Business Report Writing
Organizational Communication
D2 Common Electives
Accounting Principles 1
Introduction to Management Information Systems
Contemporary Issues in Business
Business Ethics
Elements of Persuasion
Communication Law
Interpersonal Communication
English for Business Meetings
Web site Design
Animation
Interaction Design
Font Design
Teamwork, Communication & Leadership
Professional Development
Contemporary Journalistic Writing
Information Systems and Communication
Contemporary Literature
Classical Literature
Persuasive Oral Discourse*
* This course may be required for some students.
Total (D1-2) 24 credits
TYPICAL SEQUENCE OF COURSES (8 semesters)
Most semesters contain a combination of General Education Subjects, Core Subjects, Focus Subjects, and Elective Subjects.
Some categories (e.g. Social Science Subject) are followed by a typical course within that category (e.g. Psychology).
The model given is for Corporate Communication Focus.
Note: Replacement courses for Media Communication Focus are indicated by *
YEAR ONE
Semester 1 Total Credits: 18
Principles of Business
Principles of Communication Design
Critical Reading
Mathematics / Science Subject
Language & Communication Skills Subject
Social Science Subject [Psychology]
Semester 2 Total Credits: 18
Principles of Communication
Time-based media
Composition Writing
Mathematics / Science Subject
Language & Communication Skills Subject
Humanities Subject [Western Civilization]
YEAR TWO
Semester 3 Total Credits: 18
Principles of Management
Business Communication
Principles of Marketing
Focus Subject [Summarizing Skills*]
Focus subject [Business Writing*]
Social Science Subject [Culture & Society]
*Media Communication: replace with Media and Popular Culture and Typography
Semester 4 Total Credits: 18
Advertising
Marketing Communication
Business Service Communication
Focus Subject (Oral Comprehension & Expression*)
Focus Subject (Research Methods for Business*)
Humanities Subject [Philosophy…]
*Media Communication: replace with History of Visual Communication and Photography
YEAR THREE
Semester 5 Total Credits: 18
Report Writing
Public Relations
Focus Subject [Public Speaking Skills*]
Common Elective [Elements of Persuasion]
Focus Elective
Social Science Subject [S E Asian Studies]
*Media Communication: replace with Game Theory and Design
Semester 6 Total Credits: 18
Intercultural Communication
Writing for the Internet
Focus Subject [Human Resource Management*]
Common Elective [Communication Law]
Focus Elective
Free Elective
*Media Communication: replace with Contemporary Art
Practicum in Communication Arts (Summer break) 200 hrs
YEAR FOUR
Semester 7 Total Credits: 18
Thesis
Business Presentation Skills
Focus Subject [Business Report Writing*]
Common Elective [Contemporary Journalistic Writing]
Focus Elective
Free Elective
*Media Communication: replace with Narrative & Storyboarding
Semester 8 Total Credits: 18
Independent Focus Project
Negotiating Techniques
Focus Subject [Organisational Communication*]
Common Elective [Information Systems & Comm.]
Focus Elective
Humanities Subject [History of Science…]
*Media Communication: replace with Making Documentaries
[>top]
CAREER OPPORTUNITIES
Graduates of the Bachelor of Arts Programme in Communication Arts are adaptable and can transfer their skills between many kinds of public and private environments. They find employment in large corporate settings, small businesses, or individual entrepreneurial enterprises. Their skills can also lead to positions with government, private, and non-profit organizations. Graduates have a well-rounded balance of theory and practical skills, and the ability to understand, communicate and work with a broad range of people in local, national or international environments. They are independent and versatile and can work in individual or group situations.
Communication Arts graduates have career opportunities in
Advertising
Public Relations
Marketing
Management
Radio and television writing and production
Newspaper and magazine writing and production
Publishing companies
Human Resource management
Corporate Communication departments
Media Communication departments
Internet writing and production
Alternative futures companies
Computer software companies
Production companies
Service industries
Retail industries
Tourist industries
CONTACT INFORMATION
FOR FURTHER INFORMATION, PLEASE CONTACT US
Phone: 038 253 700 ext. 2723, 2712
E-mail: baca@asianust.ac.th
