| In recent years there has been a complete revolution in how we communicate and how business is done. This has led to conventional thinking becoming dated or even redundant. With the increasing internationalization of business, there has developed a need for a new kind of business thinker, leader and communicator who can operate across a variety of challenges in a short space of time. The B.A. in International Business Communication provides a platform for this kind of person.
This programme, which is taught in English, gives you the creative, analytical and technological tools combined with a broad solid background in both business and communication that you cannot get from traditional business or communication programmes. These are the skills that you will need to respond to the ever changing and unpredictable multi-dimensional challenges of working in business and its myriad of related fields in an increasingly international context.
The BA in International Business Communication is designed to give a skillset that will remain valid even with future changes in practice and technology. |
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2+2 and 2+3 programmes
You study year 1 and 2 at Asian U to become fit for competing at an international university abroad. Then you change to the partner university abroad from which you graduate. Please find the details at 2+2 in UK and
2+3 in Germany. |
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