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Bachelor of Business Administration
English Programme
You can enter this programme in August and January each year.
In your second year of studies, you will choose one of the following specializations for the rest of your studies towards your BBA degree:
- Business Economics
- Finance and Banking
- Management
- Management Information Systems
- Marketing
The most unique aspect of business programmes at Asian University is the work experience requirement.
Every summer, all students will have an opportunity to acquire real-world work experience through a series
of 3-month internships. For BBA students, the first year internship is optional while the internships for the
second and third year students are mandatory. All full-time MBA students are required to undertake the
internships.
In the past, a number of reputable organizations have participated in Asian University’s internship programmes. Asian University students had opportunities to work at Capital Nomura (Thailand), General Motors
(Thailand), Hong Kong and Shanghai Banking Corporation (Thailand), Jardine Fleming Thanakom Securities,
Lowe Lintas and Partners, Procter & Gamble (Thailand), the Securities and Exchange Commission of
Thailand, the Stock Exchange of Thailand, Tesco-Lotus, Thai Airways International, TMB Asset Management,
and Total Access Communication (DTAC). These opportunities give students an excellent learning experience in practical and functional aspects of working in a real business organization.
Asian University students are exposed to a very dynamic learning environment with small classes and high
level of interaction between students and lecturers. Further, faculty members who come from around the
globe create the dynamism. In addition, many students will be appointed to personal tutors, whose responsibility
is to monitor and assist in student development. Study groups are normally small and conducted
outside of regular class time.
In this Bachelor of Business Administration programme, only the foundation courses in accounting, finance, marketing, business management and others are taken by all students, together with the general education courses.
Programme structure
| Subject areas |
Credit Allocation |
A) General Education Subjects:
A1. Social Sciences
A2. Humanities
A3. Language and Communication Skills
A4. Mathematics/Computing and IT |
6
6
6
15 |
| General Education Subjects Total (A) |
33 |
B) Business Subjects
B1. Business Core Subjects
B2. Major Subjects
B3. Major Elective Subjects
B4. General Business Electives |
54
36
9
6 |
| Business Subjects Total (B) |
105 |
| C) Free Elective Subjects |
6 |
| Total Credits (A+B+C) |
144 |
Responsible faculty: Faculty of Business
Degree full name:
หลักสูตรบริหารธุรกิจบัณฑิต
Bachelor of Business Administration
Abbreviation:
บธ.บ.
B.B.A. |
