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Updated 10.06.14

Asian University Thailand

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Course descriptions
for M.B.A. (Master of Business Administration)


Business Economics    BEC 601        
Prerequisite: BEC501  or Equivalent
A course designed to equip students with an understanding of microeconomic concepts, their utility and limitations in application to common management problems of business and public sector organizations. Coverage extends to the basic concepts of economics, the role of profit-seeking in managerial decision-making, demand analysis, cost evaluation, product market structure and competitive behavior, including investment decision-making in the public sector.

Managerial Accounting           BAC 601        
BAC501- or Equivalent
This course is designed to develop managerial potential through knowledge of financial and management accounting theory and techniques and their relevance to management decision-making and control. Coverage will include the nature of accounting information and accounting information systems, financial and management accounting and costing principles and methods, organizational and social contexts of accounting focusing on its strengths and limitations.

Financial Management            BFN 601        
BAC501 and BEC501 or Equivalent
This course will provide a sound overview of the major theories, methods and techniques of finance as applied to a business organization. Treatment will reflect a dual emphasis on principles as well as hands-on experience in practical applications and case studies. Topics will include the time value of money, types of capital and capital budgeting, risk and return relationship, cost of capital, capital structure theories, financial planning, financial control and forecasting.

Organizational Behavior and Leadership       BUS 611        
This course will develop a strong conceptual framework for analyzing complex organizations and their functions with emphasis on managerial problems dealing with structure, coordination, and leadership. The emphasis is on developing analytical skills applied to personnel-related problems in organizations. Classical and traditional management thought will be used to provide concepts, analytical approaches, and skills for understanding how behavioral sciences influence complex organization systems, organizational structure, design, and the role of technology. Alternative perspectives will be presented on organizations and their analysis, organizational effectiveness, individual behavior including theories of learning, perception, personality, attitude, motivation and satisfaction, decision-making in organizations, leadership theories, influence, power and politics, organizational culture and change including models of change and management of change.

Strategic Management            BUS 808
This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices. The aim of the course is to provide a basic foundation to enable the student to management problem facing organizations, to promote a deeper critical comprehension of conventional approaches and of emergent concepts and techniques arising from new paradigm challenges.The top-management perspective is primarily long-term and broad, going beyond the organization’s internal operations to include consideration of environment, competitors, markets, regulations and society. Emphasis is on environmental scanning, planning and control, allocation of resources, evaluation of strengths and weaknesses, appraisal of present and future competition, and implementation of chosen strategies

Business Research Methodology        BUS 801        
This course provides a basic understanding of scientific research methodology and familiarity with the concepts, tools and techniques necessary to conduct empirical research for M.B.A. Projects. Topics covered include an overview of the research process, hypothesis development, identifying and defining the dependent and independent variables, selecting measurement variables, data collection alternatives, and sampling methods. The course will also develop essential skills such as literature search, data coding, report writing and oral presentation.

Marketing Management          BMK 601       
BMK201-or equivalent
An introduction is provided to key marketing concepts and issues demonstrating that marketing is essentially about being competitive over time. Coverage will consist of the basic marketing concepts including positioning and segmentation, market analysis and competitor analysis, customer decision-making, market research, new product development, marketing mix (product, price, promotional and channel decisions), and international marketing.  

International Business Law                BUS 807
Business today increasingly operates in an international market place. This course provides an introduction to the legal and commercial considerations affecting the conduct of business at an international level. The course focuses on the international rules created to engage in global business activities. Students will see how rules change due to political, economical and social factors, and will need to have a sense of how to conduct business in such a dynamic environment. Various types of international business activities and the more appropriate structures for them are considered, as are basic questions of finance, transport, property, intellectual property, fair trading and dispute resolution.


Management of Technology               BUS 812
Studying Management of Technology will help the student to learn how to integrate technology into the overall strategic objectives and competencies of an organization so it becomes an inherent part of success. The aims are also to learn how to assess and evaluate technology more effectively; develop methods for transferring and assimilating new technology, manage large, complex systems national and international effectively and manage an organization’s internal use of technology.
The course covers an overview of Management for Technology, the impact of Technology on Economy and individuals, business-driven Technology, Technology strategy, IT infrastructures of business-driven Technology, atrategic Advantages through business-driven Technology, managing innovation, organising for Technology, managing Technology Systems Development, ethical aspects  and Technology trends.


Accounting Information Technology BAC 801        
An introduction to the systems, procedures and processes management employs to control operating activities, information reporting systems, and compliance with applicable laws, rules and regulations. Also examines the fundamentals of accounting systems design including systems analysis and design techniques based on surveys of hardware and software considerations. Topics covered include analyses of accounting applications within functional areas of the business and the control of computerized systems within the existing business environment.

Development Economics        BEC 803        
BEC601 or Equivalent
This study will provide an overview of a variety of growth and development theories with application to specific countries and regions. The overall objective is to provide an understanding of potential, challenges and policy options against a background of global macroeconomic issues. The main target will be to provide methods to explain economic structures and potential and to examine macroeconomic structural policies in order to gain a stable factor allocation. Students will employ knowledge gained by undertaking a country study.

Investment & Portfolio Analysis        BFN 802        
BAC601, BEC601, BFN601
This course examines problems in investing funds from the point of view of individual and institutional investors. Particular attention is given to analysis of current investment theories and international implications. Techniques for portfolio formation, management, and performance evaluation are discussed. Applications and uses of the latest investment theories and their applications via quantitative techniques will be explored. The course will also cover the concepts of forward pricing and its application to commodity and financial futures and options.

International Finance  BFN 803        
BAC601, BEC601, BFN601
This course uses a case method pedagogy supplemented by a comprehensive body of recently revised text material to provide an overview of the rapidly changing fields of international finance. The course is geared for MBA candidates in all disciplines who have an interest in international business. Experiential learning approaches with active student participation will be employed to cover topics such as international financial environment, foreign exchange markets, managing foreign exchange exposure, financing from a global perspective, foreign investment decisions and others.

Business Negotiations             BUS 802        
An in-depth study designed to impart the skills and techniques of successful negotiations and resolution of conflicts in a business environment. Topics include preparation of a game plan and strategies including target setting with min-max positions in accordance with limits set by authorities, fact finding and the power of superior information, a self-analysis of bargaining strengths and weaknesses, ascertaining potential concession areas, advantageous use of time, imparting an appearance of power and status, determining hidden wants using body language and other tools such as reading between the lines, demand and offer tactics, resentment reduction, taking a firm stand including when to walk away, impasse breaking, awareness of psychological ploys used and when to use them, how to cope with difficult tactics, generating creative win-win resolutions for long-term and one-shot deals, proposing settlements and closing negotiations ending with keeping agreements alive after a successful conclusion. Consideration will also be given to cultural and societal impacts on negotiation strategy and the negotiation process.

Management in Not-For-Profit Organizations            BUS 803        
This course emphasizes planning/programming/budgeting systems and benefit-cost analysis for resource allocation and planning in the public sector. Topics will include the use of pricing in public enterprise, efficiency when profit criteria are absent with applications in natural resources, medical services, transportation, and education.

Management of Innovations and Changes     BUS 804        
This course explores the latest development in managing innovations, changes, and technology transfer. Topics include sources of innovation, research and development, technology transfer, managing resources needed to foster innovation, innovation and competitive strategy, and commercialization.

Project Management and Implementation      BUS 805        
This course covers fundamental processes in project management. These steps include project screening and selection, project benefit-cost analysis, project evaluation, project resource allocation, project scheduling, budgeting, project control, and computer-assisted project management. The students are required to conduct team projects using state-of-the art project management techniques.

International Business Management   BUS 806        
Prerequisite: BUS808
This subject focuses on the international economic framework and financial policies as they affect operations of the international business community. An introduction will be provided to the international aspects of business, including the cultural legal and political environment faced by multinational corporations. Additional topics include analysis of characteristics and problems of international business management, evaluation of criteria in overseas markets, commodity trade, forms of foreign direct investment, the multinational company, advanced analytical techniques in financial management, financial planning and control, money market operations and risk assessment. Business development issues, joint ventures, motivation and requirements of successful international business, and entrepreneurship will be considered in the changing environment of the international scene and Asia in particular. Attention will also be given to associated cultural issues such as the effect of culture on managerial behavior.

Business Policy           BUS 701        
Prerequisite: BUS808
A course designed to develop a basic knowledge and appreciation of the business-level strategic issues and challenges faced by top management of a business. Broadly, this involves establishing the long-term goals and objectives of the organization, formulating suitable strategies and implementing them to ensure competitive advantage. Topics include the constituencies and constraints of corporate governance, analysis of environmental and industry structures, the use of SWOT Analysis in the diagnosis of organizational and management problems, models and techniques for competitive advantage, evaluation of strategic options, implementation issues, and characteristics of international business cooperation.

Capital markets in Asia           BFN 804
BAC601, BEC601, BFN601
The aim of the course is to provide students the knowledge of the structure and regulations of the major Asian- Pacific securities markets. This course is designed to provide future business leaders with the essential knowledge necessary to evaluate opportunities and risks in East Asia. The course will use analytical tools drawn from several fields of economics and finance, business cases, and guest lectures.
Upon completion of the course, students should be able to understand the structure of the securities markets of the major Asia-Pacific countries; appreciate the stock market regulations of the major Asia-Pacific countries; and master the framework to evaluate investment opportunities in Asia-Pacific securities markets.

Cross-Cultural Management               BUS809
This course discusses the importance of culture in management and develops skills in recognizing when national culture is, and is not, an influence on decision-making.
Understanding cultural differences and effectively managing these differences are critical to working, communicating and transferring knowledge in multi-cultural and international business environments. The aims of this course are to provide conceptual and theoretical frameworks for developing an understanding of the ways in which cultures differ, how these cultural differences impact on organizations and how they constrain communication and knowledge transfer. The course also considers strategies for managing and valuing the diversity within organizations.

Entrepreneurship in the Global Economy       BUS810
BFN601, BEC601, BAC601
The course examines how entrepreneurs and financiers manage the entrepreneurial process and its financial aspects in an international context. Valuation and financial modeling are important tools for the analysis of many cases in the course. The course also focuses on the analysis of the people and business models of entrepreneurial ventures and on the country context in which these ventures operate.
The course aims to help students develop an understanding of what constitutes an optimal local context for entrepreneurial activity; to help students develop a comparative understanding of local contexts and improve financing, valuation and deal structuring practices in entrepreneurial ventures across these context; to help students design and execute ventures that succeed despite country context challenges.

Accounting, Tax, and Legal Issues for Entrepreneurs            BAC802         
BAC601, BEC601, BFN601, Business Law
The course offers students an opportunity to be exposed to the actual accounting, tax, and legal issues confronted by entrepreneurs. The course examines the intriguing process of financing the pursuit of opportunity and growth without regard to assets controlled currently.  The major focus is on start-up or acquisition and the initial stages of growth.  There is an emphasis on high growth firms, and the central objective is to gain an understanding of how entrepreneurs obtain and use financial resources.  The course also examines how value is created.

Taxation          BAC803
Prerequisites: BAC601                       
Ability to do research  through Thai web sites
This course is designed to create awareness in area of taxation in Thailand .
Coverage will include the present Thai system and methods of tax assessment and collection as well as tax computations for individuals and different business
set-ups. Attention will be given to the impact upon international trade such as
Transfer Pricing Rules, VAT, tax benefits for small and medium enterprises. Discussion will also address tax measurement of other countries that potentially may be adopted in Thailand such as investment incentives, capital gain taxes and corporate consolidation and association. Participants will do research of various tax issues through the government web site – revenue department in Thai language.

International Marketing          BMK 803                   
This course introduces students to the complex and interconnected issues facing business and marketing when dealing on a global scale. It will expose the student to various marketing strategies and activities to enable organizations to be competitive in the global economy and market. This course will enable the student to understand how to target global markets and how to manage and lead in the global marketing effort.

Consumer Behavior and Advertising   BMK804
The course will provide students with an understanding of a range of issues of current importance to marketers. Various theories and models of consumer behaviour will be reviewed and their implications for marketing strategy identified. Students will get to understand the planning, implementation and evaluation of a marketing communications strategy.

Strategic Management in International Tourism and Hospitality       BUS811
This course introduces a range of concepts on strategic management and how these are applied in organizations in the tourism industry. Several themes are studied in this course: Tourism development approaches, contexts, and consequences for local/regional destinations, evaluation of the sustainability of a tourism development strategy. The course will include case studies applied to the international tourism and hospitality industries.

Operations Analysis and Management                       BOM601
BQA601 or equivalent
The course objective is to present a general management perspective of the operations management (OM) function within a business adopting the systems approach.
A systems view of the operations functions, product and process development, operations strategy, decision-making and problem-solving concepts, quantitative analysis and mathematical modeling techniques. Included is the application of modeling techniques to problem areas such as flow-processes, resource allocation, scheduling, capacity, inventory control and management, materials management, production planning, project management, and approaches to quality management.

Business Communication Skills          BUS 601        
This is a skill-oriented course to develop interpersonal, socialization and communication skills at the individual as well as group levels in a business organization context. Included will be written and formal presentations, teams and individual behavior, personality and management styles, management of meetings, business correspondence including CV preparation, and job search and interview skills. Practical activities will be appropriately correlated with other subjects, particularly group work and projects.

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top mba best business school in thailand



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Asian University, 89 Moo 12, Highway 331, Huay Yai, Banglamung, Chonburi 20260 Thailand
Asian University Bangkok Office, 15th Floor, Srijulsup Building, 44 Rama I Road, Pathumwan, Bangkok 10330 Thailand