5–24 jul 2010

Cross Cultural Awarness and Business
 

2-21 Aug 2010

Cross Cultural Awarness and Business Or Tourism
 

17 Jan -

4 Feb 2011

Cross Cultural Awarness and Business Or Tourism
 

Audience

The International Summer University is open to anyone 20 andleted univ above from all over the world with a minimum of 2 years of compersity studies. Many participants just come for a new fun learning experience and to learn more about Asia & Thailand in particular.

The Summer University offers the opportunity of credit transfer, subject to approval by your academic institution. Two ECTS (European Credit Transfer System) equivalent credits are awarded for each module. Participating universities from other countries may use their individual criteria to award credits. (Course syllabus is available on email request)

Credit Transfer

Check out previous student comments

Course Structure

The 20 day summer programme allows students to choose the options to make their course to meet their needs in terms of course content

Module Structure

Modules 1-4: (There are 15 contact hours for each module)

Module 1 Cross Cultural Awareness

Module 2 Tourism in Thailand

Module 3 International Business – an Asian perspective

Module 4 Emerging Economies in Asia

Module 1 Cross Cultural Awareness

This course develops a conceptual and practical understanding of how people differ across cultures, how these cultural differences impact on international business interactions, and how organizations can recognize and value cultural differences. Topics include managing cultural differences, negotiating across cultures, working with multi-cultural teams, and the challenges of managing global careers. Central to this course are analyses of international business case studies with an emphasis on the Asian-Western cultural differences and misunderstandings and the ways to overcome them.

Module 2 Tourism in Thailand

This course is meant as an introduction to the diverse and highly competitive tourism industry in Thailand. Topics covered will include the history and development of the tourism industry, Hotel Management Thai style and the dangers of inter-cultural conflict, and how Thailand competes in the world market. The lectures will be supplemented by hotel and attraction visits. There is no way that every aspect of tourism is Thailand can be covered, but for a serious student of tourism the 20 days should be considered as part of the adventure should be considered part of the learning experience.

Module 3 International Business – an Asian Perspective

This course emphasizes the strategic implications of marketing in Asian cultures. Topics include the global marketing environment and the competitive challenges and opportunities confronting today’s international marketers, the cultural environment of global marketing, the assessment of global market opportunities and the development of global marketing strategies. In addition we will make use of different case studies in the context of Asian markets, related to developing international marketing plans, import and export strategies, e-commerce and international marketing, and ethical issues in international marketing.

Module 4 Emerging Economies in Asia

This course explores the impact of globalization and modernization on Asian economies. It will provide an overview of a variety of growth and development theories with application to specific countries and regions in Asia. Case studies on the patterns of economic development in different Asian countries will be presented. A portion of the course will be devoted to examining issues impacting the region as whole such as the 1997 Asian economic crisis. Emphasis will be put on the economic miracle and the rapid growth of the Asian tigers, both in historical aspect and with a particular stress on the current state of affairs.(Course syllabus is available on email request)

Special Invited Lecturers

Eminent Business people with a wealth of experience in Economics, Marketing, Tourism, Finance and Government in Thailand and S. E. Asia.

2009 Lecturers included:

Dr. Viphandh Roengpithya,
President, Asian University

Mr. Chung Po-yang (Po Chung) O.B.E. SBS. JP.
Ex CEO and founder of DHL (Asia)

Miss Judy Benn, Executive Director The American Chamber Of Commerce

Dr. Plattima Atthakor
Thai Ministry of Foreign Affairs

Extra-Curricular Activities

In addition to a full academic programme, Summer University students can choose excursions and other extracurricular activities planned during their stay. The activities are designed to promote interaction between students, staff and local people. The Summer University fee includes:

– A long weekend on The island of Koh Samet

– Company visits reflecting the diversity of Thai industrial development

– A visit to Nong Nooch Tropical Garden + Thai Cultural Show and Elephant Show

– An opportunity to learn Thai Boxing and some very basic survival Thai Language class.

– A trip on the Klongs(canals) of the City of Angels, Bangkok

– Free time to explore Bangkok

– OPTION A 4 day 3 night trip to Northern Thailand and the ancient city of Chiang Mai.

Enrollment Fee (non returnable) = 50Euro

On receipt of your application the university will confirm your acceptance on to the course within 5 working days. We will then request payment of your enrollment fee within 10 working days.

On receipt of your enrollment fee we will confirm your place is reserved.

Applicants must submit the following documents via email:

– Application form (include one photo)

– Curriculum Vitae / Resume

Letter stating reasons for wanting to participate (about one page)

Note: Given the limitations of the local internet connection, please do not exceed 2MB total for the submission of all the required documents.