8th International Graduate Summer University 2013:

An Asian Experience in Thailand

Study Cross-cultural Communication, Business in Asia, and Emerging Economies in Asia on the Asian U Campus, on Ko Samet Island, in Jomtien, Chiang Mai and Bangkok for three weeks!

Video by Maria Carolina Duarte from Portugal. Many thanks, Maria!

"I think the Summer University is an excellent opportunity to develop yourself in many ways. The programme provides students an Asian experience they won't have when visiting Thaiand as a tourist. The lecturers and business related guest speakers are of high quality and have achieved a lot in they careers. The international students participating are highly diversified in educational background. This makes the event a perfect way to develop yourself professionally as well as socially. And also important, the programme is organized perfectly by dedicated people."
Mark Bokma, The Netherlands, about the 6th Summer University 2011

This twenty-one day Summer University for graduate students (minimum 2 years enrolled at a university) provides a serious academic programme coupled with enough free time to take a unique opportunity to visit some of the wildly different regions of Thailand. The course is designed specifically to expose students to various aspects of Asian culture, and to give them a better understanding of how cross cultural differences affect many aspects of doing business in a multicultural environment. The next Summer University 2013 is on

21 July 2013 to 10 August 2013

You will visit the Asian U Campus (6 nights), Ko Samet Island (2 nights), Jomtien (3 nights), Chiang Mai (2 nights plus 2 nights on the train), and Bangkok (5 nights).

Preliminary schedule for the Summer University 2013

Please find a bigger version and your application form in the brochure.

The participants of the 2012 Summer University - read about their experiences on Facebook!

Programme structure and fees for the Summer University 2013

The Summer University offers the opportunity of credit transfer, subject to approval by your academic institution. Two ECTS (European Credit Transfer System) equivalent credits are awarded for each module. Participating universities from other countries may use their individual criteria to award credits.

Included are lectures, company visits, accommodation, some meals, travel and weekend excursions.

Programme fee is € 1.950.
Closing date for applications is 30 May 2013.

• For Lecturers accompanying students
• For International Programme Co-ordinators
• For Student Clubs
  

For more information on the Summer University programme please contact Ulrich Werner, the head of the Summer University, at u.werner@asianust.ac.th.

What's included?

• Meals: Full board during the first week on campus, breakfast every day, lunch on all study or company visit or excursion days, welcome dinner, and farewell dinner 
• Pick up from the airport on arrival
• Plus all transfers and excursions in the programme are included in the participation fee 

Course structure

The 21 day summer programme has a modular structure. There are 15 contact hours for each module.

Module 1 Cross Cultural Awareness

This course develops a conceptual and practical understanding of how people differ across cultures, how these cultural differences impact on international business interactions, and how organizations can recognize and value cultural differences. Topics include managing cultural differences, negotiating across cultures, working with multi-cultural teams, and the challenges of managing global careers. Central to this course are analyses of international business case studies with an emphasis on the Asian-Western cultural differences and misunderstandings and the ways to overcome them.

Module 2 International Business – an Asian Perspective

This course emphasizes the strategic implications of marketing in Asian cultures. Topics include the global marketing environment and the competitive challenges and opportunities confronting today’s international marketers, the cultural environment of global marketing, the assessment of global market opportunities and the development of global marketing strategies. In addition we will make use of different case studies in the context of Asian markets, related to developing international marketing plans, import and export strategies, e-commerce and international marketing, and ethical issues in international marketing.

Module 3 Emerging Economies in Asia

This course explores the impact of globalization and modernization on Asian economies. It will provide an overview of a variety of growth and development theories with application to specific countries and regions in Asia. Case studies on the patterns of economic development in different Asian countries will be presented. A portion of the course will be devoted to examining issues impacting the region as a whole such as the 1997 Asian economic crisis. Emphasis will be put on the economic miracle and the rapid growth of the Asian tigers, both in the historical aspect and with a particular stress on the current state of affairs.

Lecturers

The lectures will be conducted by the full-time faculty of Asian University who have a wealth of experience in Asia. They will be joined by guest lecturers chosen from amongst eminent business people with a wealth of experience in economics, marketing, tourism, finance and government in Thailand and Southeast Asia.

Extra-curricular activities:
So much more than other Summer Universities can offer ...

Asian University's Summer University offers a great deal more than just academic courses. During your three week stay, you will start the programme on our Campus. Then, we will show you around to let you experience the different cultures and ways things are done in Asia, finally having the last seminars in Bangkok.

We cannot fix the details yet since it's way too early to combine the best opportunties for you. The details and a preliminary schedule will be available in October 2012.

For an impression of our extra-curricular activities in previous Summer Universities, you may want to take a look at the photo gallery of the 5th International Summer University in 2010:

Optional tours

Optional tours (not included in participation fee) in Thailand can be arranged at the end of the programme. Suggestions include a visit to Koh Chang, an island paradise in the South. With clever planning you could visit any of the three wonders of the world, to neighboring Cambodia, to visit the ancient temples of Angkor, or to the Great Wall of China, or the Taj Mahal in India.

Also, when booking your flight you might consider a stopover on your return journey in Singapore (Singapore Airlines), Hong Kong (Cathay Pacific) or Kuala Lumpur (Malaysian Airlines) or even Dubai (Emirates). These can be surprisingly cheap if booked in advance.

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Asian University Bangkok Office, 18th Floor, Kian Gwan Building 2, 140/1 Wireless Road, Bangkok 10330 Thailand